America Is Your Park campaign urges families to get out, discover fun ways to get active in the park, while helping their favorite park win big
If you’re reading this, you should get to your favorite southern California park – STAT! Coca-Cola is calling all families to go out and play this summer as part of the second annual America Is Your Park campaign. Families also can vote for their favorite park to win the title of “America’s Favorite Park” and a $100,000 recreation grant made possible by theCocaCola Live Positively initiative.The campaign, which launches today, was developed in collaboration with the National Park Foundation, America’s State Parks and the National Recreation and Park Association.
“Last year, millions of Americans showed their passion for their favorite parks by voting,so this year we’ve raised the stakes – more parks can win and there are more ways to vote,”said L. Celeste Bottorff, Vice President, Living Well, Coca-Cola North America. “We’re asking people to be ‘digital’ by voting online for their favorite park and then get ‘physical’ by getting out and having fun with us this summer.”
This summer, people can go to LivePositvely.com to help their favorite national, regional and local southern California parks win big with just a click of a button. The three parks that receive the most votes by September 6, 2011 will be awarded recreation grants in the following amounts: First Place – $100,000; Second Place – $50,000;and, Third Place – $25,000.These grants will help restore, rebuild or enhance recreation areas in parks where people can play and be active.
The campaign also encourages people to attend active healthy living events at local parks in select cities this summer. Additionally, people can watch, download and share fitness-in-the-park videos from LivePositively.com featuring fitness icon Jake Steinfeld, founder of “Body By Jake.”
“With recent declines in funding for our nation’s parks, partnerships like ours with Coca-Cola are more important than ever before,” said Neil Mulholland, President and CEO, National Park Foundation. “Thanks to dedicated partners like Coca-Cola and the America is Your Park campaign, our nation’s parks can continue to receive the vital support they need.”