YouTube has introduced its first original channel and it happens to be Latino targeted and in Spanish from Clevver Media.
The original channel is a Latino entertainment news channel, ClevverTeVe (http://www.youtube.com/user/ClevverTeVe) and is the first of 96 YouTube partners offering original content. The Clevver channel videos will range from 60 to 75 seconds and expects to offer 60 new videos a week.
Co-founder Jorge Maldonado added, “The YouTube original channels initiative will also enable us to expand our international reach. Our new ClevverTeVe channel is designed to tap into the rapidly growing Latino market, hungry for high quality and up-to-date entertainment news content.”