Beniflah

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<p>“If the [U.S.] Hispanic market were a nation, it would soon be the 11th largest economy in the world,” global CEO Sol Trujillo told the Wall Street Summit of 2010. That would place it on the list right near Russia, Canada and Australia. At that size, and with tremendous growth potential—the Hispanic market grew 43% in the last 10 years—how can this market still seem invisible so much of the time, failing to get the investment share and business priority it ought to have?<br>