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<strong>New America Media</strong></p>
<p>The lucrative college football bowl season has just ended but the basketball tournament dubbed “March Madness” is near, guaranteeing that collegiate sports will generate big income from games early in 2014.</p>
<p>However, this year will also usher in another contest – and the outcome of this match could radically reshape a financial system that generates priceless promotions for corporations and billions of dollars for universities and television networks.</p>